PRIVACY POLICY

Essential Candy® | Essential Candy, LLC

Effective Date: October 15, 2026

At Essential Candy, your privacy is important to us. We are committed to protecting your personal information and being transparent about how we collect, use, store, and share information when you visit our website, purchase our products, communicate with us, or participate in our marketing programs.

This Privacy Policy describes the privacy practices of Essential Candy, LLC ("Essential Candy," "we," "us," or "our"), including information collected through our website at www.essentialcandy.com, our online store, email communications, customer service interactions, and SMS, MMS, and Rich Communication Services (RCS) messaging programs.

By using our website or services, you acknowledge the information practices described in this Privacy Policy. Where required by law, we obtain your consent before processing personal information for specific purposes.

1. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, or from service providers and partners involved in operating our business.

Information You Provide

Depending on how you interact with Essential Candy, we may collect:

• Your first and last name.

• Email address.

• Mobile or telephone number.

• Billing and shipping addresses.

• Order details and purchase history.

• Customer account information.

• Product preferences and interests.

• Customer service inquiries and correspondence.

• Reviews, comments, and feedback.

• Email and mobile messaging subscription preferences.

• Information voluntarily submitted through forms, surveys, or promotions.

Payment Information

When you make a purchase, payment information is processed through our ecommerce platform and authorized payment service providers.

We use payment-related information as necessary to complete transactions, process refunds, prevent fraud, and maintain appropriate business records.

Payment card information is handled in accordance with the security practices of our payment processing providers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

• IP address and approximate geographic location.

• Browser type, device type, and operating system.

• Pages viewed and links selected.

• Referring websites and traffic sources.

• Website navigation and browsing activity.

• Products viewed or added to your shopping cart.

• Date, time, and duration of website visits.

• Cookie identifiers and related tracking information.

This information helps us operate our website, improve the shopping experience, understand customer preferences, and evaluate marketing effectiveness.

2. How We Use Your Information

Essential Candy uses personal information for legitimate business purposes and as otherwise permitted by applicable law.

These purposes may include:

• Processing and fulfilling orders.

• Providing shipping notifications and delivery updates.

• Managing customer accounts.

• Responding to inquiries and providing customer support.

• Communicating important product or service information.

• Sending email marketing when authorized.

• Sending SMS, MMS, and RCS communications when appropriately authorized.

• Personalizing shopping experiences and product recommendations.

• Sending promotional offers and product announcements.

• Providing shopping cart reminders where enabled and permitted.

• Analyzing website performance and customer engagement.

• Detecting fraud and protecting website security.

• Maintaining financial, tax, and operational records.

• Meeting legal and regulatory obligations.

Where consent is required for a particular use, we will obtain that consent and respect applicable withdrawal and opt-out choices.

3. SMS, MMS, and RCS Messaging Privacy

Essential Candy offers an optional mobile messaging program that may communicate with customers using SMS (Short Message Service), MMS (Multimedia Messaging Service), and RCS (Rich Communication Services).

Our messaging program may include marketing messages, product announcements, promotional offers, cart reminders, personalized recommendations, order-related notifications, and customer service communications, depending on your selections and applicable consent requirements.

Information Collected for Messaging

When you subscribe to or interact with our messaging program, we may collect:

• Your name.

• Mobile telephone number.

• Messaging subscription status.

• Date, time, and method of consent.

• Opt-in and opt-out records.

• Messaging preferences.

• Message delivery and engagement information.

• Customer service communications.

• Purchase and shopping activity relevant to authorized messaging.

This information is used to operate our messaging program, communicate with subscribers, maintain consent records, process unsubscribe requests, and improve customer communications.

Consent to Receive Messages

Essential Candy sends promotional SMS, MMS, and RCS messages only when we have obtained the consent required by applicable law.

Customers may voluntarily subscribe through website forms, checkout options, promotional sign-up opportunities, or other authorized consent methods.

Consent to receive promotional text messages is not a condition of purchasing products or services from Essential Candy.

Providing a mobile telephone number for shipping, checkout, or customer service does not automatically enroll a customer in promotional mobile messaging.

Mobile Messaging Data Protection and Sharing

Essential Candy will not sell, rent, or share your mobile messaging opt-in data or consent status with third parties or affiliates for their independent marketing or promotional purposes.

We will not share your opt-in to an SMS, MMS, or RCS messaging campaign with any third party for purposes unrelated to providing the services of that campaign.

We may share personal information, including your mobile telephone number and messaging consent or subscription status, with authorized service providers that assist us in operating and delivering our messaging services.

These providers may include messaging platforms, telecommunications providers, wireless carriers, and other technology vendors that support the delivery, administration, security, and operation of our messaging program.

Such sharing is limited to purposes connected with providing the messaging services, fulfilling our obligations, or complying with applicable law.

This mobile messaging restriction applies even if other sections of this Privacy Policy describe broader sharing of information for advertising, analytics, or other business purposes.

Opting Out of Mobile Messaging

You may withdraw your consent to receive promotional SMS, MMS, or RCS messages at any time.

Reply STOP to an Essential Candy text message to unsubscribe.

You may receive a confirmation message after your request has been processed.

Opting out of promotional text messaging applies across our SMS, MMS, and RCS messaging program.

For assistance, reply HELP to an Essential Candy text message or contact sales@essentialcandy.com.

Message frequency varies. Message and data rates may apply.

Additional details are available in our Terms and Conditions:

https://essentialcandy.com/pages/terms-and-conditions

4. Shopping Cart Tracking and Reminders

Our website may use cookies, pixels, shopping cart technology, and similar tools to remember items you add to your shopping cart and understand shopping activity.

This information may help us identify when a shopping cart has been abandoned before checkout is completed.

Where enabled and permitted, Essential Candy may use this information to send shopping cart reminders through email or through SMS, MMS, or RCS messaging.

Shopping cart reminder messages sent through our mobile messaging program are subject to applicable messaging consent requirements.

Customers who have not provided the required consent for promotional text messaging will not be enrolled in mobile cart reminder campaigns solely because they entered a telephone number during checkout.

5. Email Marketing and Communications

Customers may choose to subscribe to Essential Candy email communications.

These communications may include:

• New product announcements.

• Exclusive promotions and special offers.

• Botanical wellness education.

• Seasonal campaigns.

• Company news and events.

• Product availability updates.

• Customer appreciation offers.

We may use authorized email marketing platforms, including Klaviyo, to manage our email subscriber lists, distribute communications, and evaluate campaign performance.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing messages.

Unsubscribing from marketing emails does not automatically unsubscribe you from mobile messaging services, which maintain separate consent and opt-out processes.

We may continue to send necessary transactional or service-related emails, such as order confirmations, even after you unsubscribe from promotional email marketing.

6. Ecommerce and Order Processing

Essential Candy operates an online store using Shopify and related ecommerce services.

When customers place orders, we collect and process information necessary to:

• Complete purchases.

• Verify payment.

• Prepare and ship products.

• Send order confirmations.

• Manage returns or refunds.

• Provide customer service.

• Comply with accounting and tax requirements.

We may share necessary transaction and shipping information with authorized payment processors, fulfillment partners, shipping carriers, and other providers involved in completing customer orders.

These providers process information according to their applicable agreements, responsibilities, and privacy practices.

7. Cookies and Tracking Technologies

Essential Candy uses cookies and similar technologies to improve website functionality and provide a more personalized shopping experience.

Cookies are small data files stored on a device that help websites recognize browsers, remember preferences, and understand how visitors interact with website content.

We may use the following categories of cookies and tracking technologies:

Essential Cookies: Support website functions such as shopping carts, checkout, account access, fraud prevention, and security.

Analytics Cookies: Help us understand website traffic, visitor interactions, and performance.

Personalization Cookies: Help remember preferences and display relevant website content or product recommendations.

Advertising Cookies: May support advertising campaigns, remarketing, measurement, and personalized advertisements.

Third-party technology providers may also use cookies or similar technologies in connection with services provided to Essential Candy.

Where required by law, we obtain consent before placing nonessential cookies or using certain tracking technologies.

You may manage cookie preferences through available website privacy controls or your browser settings.

Disabling certain cookies may affect website performance or functionality.

8. Advertising and Remarketing

Essential Candy may use digital advertising platforms, including Google advertising services and other advertising partners, to promote our products and reach customers who may be interested in our offerings.

These services may use cookies, pixels, or other identifiers to understand website activity, evaluate advertising campaigns, and deliver more relevant advertising.

For example, visitors who browse our website may later see Essential Candy advertisements on search engines, social media platforms, or other websites.

Advertising partners may process information according to their own privacy policies and applicable data protection requirements.

Customers may be able to manage personalized advertising through their browser settings, device controls, advertising platform preferences, and applicable privacy rights.

Mobile messaging opt-in information and consent status are not shared with advertising partners for their independent marketing purposes.

9. Sharing Personal Information with Service Providers

Essential Candy may share personal information with trusted service providers that perform business functions on our behalf.

Depending on the services used, these may include:

• Ecommerce and website hosting providers.

• Payment processors.

• Shipping and fulfillment companies.

• Email and mobile messaging platforms.

• Customer service providers.

• Analytics and advertising technology providers.

• Fraud prevention and security providers.

• Accounting, legal, and professional advisors.

We share information as reasonably necessary for these providers to perform their authorized services, subject to applicable law and contractual obligations.

We may also disclose information when required by law, to respond to lawful requests, protect legal rights, investigate fraud, or safeguard customers and our business.

Mobile messaging consent information remains subject to the specific restrictions described in Section 3.

10. Data Security

Essential Candy takes reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, disclosure, alteration, or loss.

We work with established ecommerce, payment, and messaging service providers to support the security of customer information.

However, no internet transmission, electronic storage system, or online service can be guaranteed completely secure.

While we take reasonable precautions, we cannot guarantee absolute security.

Customers are encouraged to protect their account credentials and contact us if they suspect unauthorized account activity.

11. Data Retention

Essential Candy retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Completing purchases and providing customer support.

• Maintaining accurate business and financial records.

• Meeting tax and legal obligations.

• Managing authorized marketing communications.

• Maintaining required messaging consent and opt-out records.

• Preventing fraud and protecting business operations.

• Resolving disputes and enforcing applicable agreements.

Retention periods may vary based on the type of information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it, unless continued retention is required or permitted by law.

12. Your Privacy Choices and Rights

Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.

These may include the right to:

• Request access to personal information we maintain about you.

• Request correction of inaccurate information.

• Request deletion of eligible personal information.

• Opt out of promotional email communications.

• Withdraw consent for mobile marketing messages.

• Manage certain cookie and advertising preferences.

• Request information about categories of personal information collected or disclosed.

• Opt out of certain uses or disclosures of personal information for targeted advertising, where applicable.

Some requests may be subject to legal exceptions, identity verification, or necessary recordkeeping requirements.

To submit a privacy request, contact:

sales@essentialcandy.com

Please include sufficient information for us to understand your request and verify your identity when required.

We will respond in accordance with applicable privacy laws.

13. Children's Privacy

Essential Candy's website and marketing programs are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without the consent required by law.

If we become aware that we have collected such information without appropriate authorization, we will take steps to delete it as required by applicable law.

Parents or guardians who believe a child has provided personal information may contact us at sales@essentialcandy.com.

14. Third-Party Websites

Our website may include links to external websites, social media platforms, wholesale marketplaces, and third-party services.

These websites may operate independently of Essential Candy and maintain their own privacy policies.

We are not responsible for the privacy practices, content, or security measures of third-party websites that we do not control.

We encourage customers to review the privacy policies of external services before providing personal information.

15. Affiliate Links and Promotional Partnerships

Certain pages on our website may contain affiliate links or promotional partnerships.

Where applicable, Essential Candy may receive compensation or commissions from qualifying purchases made through these links.

Affiliate partners and external platforms may collect information when you visit their websites or interact with their services.

Such information is governed by their applicable privacy policies.

Affiliate arrangements do not change our commitment to protecting mobile messaging consent information as described in this Privacy Policy.

16. Business Transfers

If Essential Candy undergoes a merger, acquisition, restructuring, sale of assets, or other business transaction, relevant personal information may be transferred as part of that transaction, subject to applicable law.

Any successor organization receiving personal information would be expected to handle that information in accordance with applicable privacy obligations.

Mobile messaging consent records remain subject to applicable consent and privacy restrictions and are not automatically transferable for unrelated marketing purposes.

17. Changes to This Privacy Policy

Essential Candy may update this Privacy Policy periodically to reflect changes in our business operations, technology, services, or legal requirements.

When updates are made, we will revise the effective date at the top of this policy.

Material changes may be communicated through our website or other appropriate channels when required by law.

We encourage customers to review this Privacy Policy periodically to stay informed about how their information is handled.

Changes to this policy do not replace or override consent requirements for promotional messaging.

18. Contact Essential Candy

If you have questions about this Privacy Policy, your personal information, marketing preferences, or our mobile messaging program, please contact:

Essential Candy, LLC

5823 Calhoun Memorial Highway, Suite 2B

Easley, SC 29640

United States

Email: sales@essentialcandy.com

Phone: (561) 371-3358

Website: https://www.essentialcandy.com

Terms and Conditions:
https://essentialcandy.com/pages/terms-and-conditions

Essential Candy® — Candy With A Purpose™